Outside of the NFL universe, the CW’s Vampire Diaries second season premiere scored a 1.6 adults 18-49 rating (that’s down 24% from the series premiere last year). While the series premiere of Nikita drew a 1.4 adults 18-49 rating, that’s identical to Supernatural’s season premiere in that timeslot last season.
In the youth demos that the CW focuses on Vampire Diaries scored a 2.8 rating for women 18-34 down 7% from last year’s series premiere, and a 1.9 for adults 18-34 (down 14%). Nikita scored a 1.9 for women 18-34 (up 12% from last season’s Supernatural premiere) and a 1.3 for adults 18-34 (down 13% from Supernatural).
My guess is that the CW’s emotions are mixed. They have to be reasonably happy with the Nikita numbers, but they cannot be happy with the Vampire Diaries numbers.
Read the entire article over at TV by the Numbers.