VAMPIRE DIARIES Delivers Its Best Women 18-34 Ratings since Feb.;
NIKITA delivered year-to-year gains, improving on the SUPERNATURAL debut last season by 12% in women 18-34 and 6% in total viewers. NIKITA also built on its VAMPIRE DIARIES premiere lead-in by 9% in total viewers (3.6mil v. 3.3mil).
The second season opener of The CW’s sophomore hit THE VAMPIRE DIARIES scored its best women 18-34 (2.8/9) performance since 2/4/10.
THE VAMPIRE DIARIES was virtually flat with its explosive season finale last May, in all key demographics. VAMPIRE DIARIES retained a large chunk of its massive series premiere last year, keeping about 87% of its year ago adults 18-34 (1.9/6) and 90% of its year ago women 18-34 (2.8/9) delivery.
With debuts of THE VAMPIRE DIARIES and NIKITA, The CW ranked second on Thursday night among women 18-34 (2.3/5), adults 18-34 (1.6/5), females 12-34 (2.2/7) and persons 12-34 (1.5/5).
Check the entire press release out over at KSiteTV.